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Product Launch


For the launch of its Q2, the automaker Audi wanted to plan a complete event tailor-made, within its concession. To carry out this project, Baobab has set up a turnkey solution that supports sound and light technical installation, animation and restoration. In order to highlight this new colorful and offbeat vehicle, the customer’s desire was to put his brand image up to date : fresh, young, colorful and dynamic.

A detailed study of the configuration of the place enabled us to evaluate the various constraints and to provide solutions. Our logistics team was able to overcome the lack of a water point in the concession to allow the kitchen team to work in optimal conditions. The technical team was able to create an original scenography by playing on the industrial aspect of the place. And boom ! Here is the garage transformed into a kitchen and the concession pimpée in a bright reception room, in a street and colorful atmosphere thanks to an animation around the digital graffiti.
At Baobab, we dare, we create and adapt !

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